The English car brand TRIUMPH was created 1923 by Siegfried Bettmann, a German immigrant, who had already immigrated 1886, together with his compatriot Mauritz Johann Schulte and who had founded the Triumph Cycles Co. At the beginning 20th century, they built first cycles, then motorcycles, like most other later motor companies those days. Triumph became very successfull, particulary with the robust and trustful military cycles during the First World War, which pushed Triumph quite forward. Afterwards their bikes became a legendary nymbus, that still exists today, at least as exclusive motorbikes, after the downfall of the car brand, 1984.
The growing market for cars made it necessary to grow a second leg, and led 1923 to the first Triumph motor car - the Duckback 10/20 Sportster. Until 1930 only 1,3 litre 4 cylinder engines were built, which produced up to 25 HP, with the first 6 cylinder not much more. The strongest model was the 15/50 with 40 HP out of 2,2 litre. Just as Trumph was on a good way to build bigger models, they found themseves inmiddle of the global Commercial Crisis called "The Black Friday".
The sales and demand dropped radically and there was no air for bigger, luxury cars.
Nontheless Triumph dared to build a sportscar the 3 Dolomite Straight 8, with 140 HP and Rootes Compressor and a 2litre straight eight engine. Cause of high production costs those significant cars never went in series but founded the sporty reputation which Triumph kept until to the end. During the second half of the 30ties, Triumph built an over 60 HP 6 cylinder model in series and went on the market with the Gloria Six, but now even the smaller Triumphs, with just 1000ccm achieved over 35 HP and until the outbreak of WWII capacity and performance rose up to the 70 HP 2 litres Dolomite, a figure which was only reached again 15-20 years later with the new Standard engines.
The Dolomite was a very significant series, with a very distinctive "Waterfall" cooler grille, which remembered on the Straight Eight, but with less cylinders and therefore cheaper in production. It was also a sister model of the Continental or the Vitesse, reached 72 HP with 4 cylinders. As the WWII was dawning - the dawn at Triumph also began, a bancruptcy was initiated cause of illiquidity and the closest rival - STANDARD set up for an overtake, which was interrupted by the outbreak of the War and finalized lastly just before the end of the great desaster, aided by the 1940 "Coventry Blitz" as the Triumph Plants were blown up to pieces by the German Luftwaffe and with no other option of survival for the Triumph brand in sight.
Henceforth STANDARD would stand for Saloons and TRIUMPH for sporty Saloons and Sportscars, but that is another tale.